Having a registered trademark is a must for any company looking to protect their brand or service, it allows companies to take legal action against anyone uses the brand without permission, including counterfeiters, the ® symbol next to the registered name shows that it is yours and warned others against using the same name it furthermore allows companies to sell and license their brands.

Registering for a trademark is an expensive process and takes time, Profusion Customs applied to protect their brand, PROFUSION® and on 14 June 2014 they received notification that they now own their own registered trademark.